In marketing above-the-live describes the so-called "classic" or "traditional", mostly directly visible advertising in media and broadcasting. This includes particularly newspapers, magazines, television, radio and cinema. To be used basically as advertising media like ads, stickers, television and radio advertising. The advantage of above-the-line advertising lies in the fact that one can achieve a very large number of potential costumers with relatively little organizational effort.
Opposite: Below-the-Line.

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